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Saving Energy for generic electricity consumers

Wed-10-2015 Saving Energy for generic electricity consumers

Saving energy used to be about not forgetting to flip the switch when you left the room. But those days have gone the way of the land line and video store. Today saving energy isn’t so much about you remembering something, but your utility remembering something about you. Utilities are finally getting into the game, already figured out by Amazon and Netflix, of analyzing who you are and sending personalized communications that suit you. Illinois-based Commonwealth Edison is taking this kind of customized marketing to a new height with a segmentation tool now offered by Opower.

With this program, you are no longer a generic electricity consumer who will receive a generic message about the value of saving energy.  Instead, you’re someone who lives in a 10-year-old house, heated by natural gas. You bought a refrigerator last year, and you have a pool. And while you’re a bit skeptical, you’re willing to pursue energy efficiency, if its virtues are presented to you in a certain way. The utility’s job is to figure out the way. In a recent interview, Jana Jones, ComEd’s senior program manager for energy efficiency, offered insight into how the program works.  We chose ComEd to talk to because of the depth of customer analysis it undertakes with the Opower behavioral platform. Opower says that no other large utility, so far, has pursued the same level of detail and targeting with the program. Drilling Down Of course, it all begins with data, lots of it, from the utility as well as Opower’s repository and public sources. Read more about Opower’s energy saving initiatives by downloading the free white paper, “Transform Every Customer into a Demand Response Resource.”



Source: http://ukrfuel.com/news-saving-energy-for-generic-electricity-co-42.html

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